Sales & Marketing – 1 yillik o‘sish rejasi
Statuslar / Muximlik darajalari
- High Priority (HP) – darhol bajarilishi kerak, savdo va mijozlarni jalb qilishga to‘liq ta’sir qiladi
- Medium Priority (MP) – samaradorlikni oshiradi, brendni rivojlantiradi
- Low Priority (LP) – qo‘shimcha optimizatsiya va marketing kampaniyalarini diversifikatsiya qiladi
- Boshlanishda minimal team yetarli: 4-5 kishi
- Raqamli savdo va marketing kampaniyalari o‘sishi bilan qo‘shimcha staff qo‘shish
1. Retail / Online Shop
| Bosqich | Vaqt | Vazifalar | Status | Komanda / Resurs |
|---|---|---|---|---|
| Hozirgi savdo audit | 1-2 oy | Do‘kon va online savdo jarayonini tahlil qilish | HP | Sales Manager + 1 Retail Coordinator |
| Inventory va POS tizimi | 2-4 oy | Do‘kon va online stockni integratsiya qilish | HP | Sales Staff + IT Support |
| Online shop optimizatsiyasi | 3-5 oy | Sayt UX/UI, buyurtma jarayoni, to‘lov tizimi | HP | Web dev + Sales Staff |
| Cross-selling va upselling strategiya | 5-7 oy | Mijozlarga qo‘shimcha mahsulot taklif qilish | MP | Sales Staff + Marketing |
| Multi-channel savdo | 8-10 oy | Instagram shop, Telegram, marketplace | MP | Sales Staff + Marketing |
| Seasonal campaign support | 10-12 oy | Black Friday, Navruz, Yangi yil kampaniyalari | LP | Sales + Marketing |
2. Marketing & PR
| Bosqich | Vaqt | Vazifalar | Status | Komanda / Resurs |
|---|---|---|---|---|
| Brend audit va strategiya | 1-2 oy | Brend imidjini baholash, marketing reja tuzish | HP | Marketing Manager + 1 PR Specialist |
| Content creation | 2-4 oy | Fotosuratlar, video, Instagram Reels, YouTube Shorts | HP | Marketing Staff + Designer |
| Social Media va Ads | 3-6 oy | Instagram, Telegram, Google Ads, Facebook Ads kampaniyalari | HP | Marketing Staff |
| Influencer va PR | 5-8 oy | Mahalliy blogerlar va media bilan hamkorlik | MP | PR Specialist |
| Analytics va reporting | 6-9 oy | Kampaniyalar ROI va engagement monitoring | MP | Marketing Staff + Data Analyst |
| Newsletter & Email marketing | 9-12 oy | Email kampaniyalar, mijozlarni qayta jalb qilish | LP | Marketing Staff |
3. Komanda kengayishi (1 yilda)
| Vaqt | Vazifa | Qo‘shimcha resurslar |
|---|---|---|
| 1-3 oy | Hozirgi savdo va marketing nazorati | Sales Manager + 1 Retail Coordinator + Marketing Manager + 1 PR Specialist |
| 4-6 oy | Online shop optimizatsiyasi va social media | Qo‘shimcha 1 Marketing Staff + Designer |
| 7-12 oy | Multi-channel va seasonal campaigns | Qo‘shimcha 1 Sales Staff + 1 Marketing/PR |